EXCLUSIVE DEALER ACCESS

Join us! Come take advantage of all Smith & Wesson's marketing assets, including product images, lifestyle images, social images, videos and much more! Be listed on our dealer locator and be the first to know about:

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S&W ADVANTAGE™ PROGRAM

We are excited to offer this program to all retail dealer sales representatives! This is a point based program per firearms sold (select sku’s only). Sales representatives can redeem for a firearm based on the points earned (select sku’s only).

This program runs June 20, 2022 through June 19, 2023 start earning and redeeming now! LEARN MORE
 



AMERICAN GUARDIANS

American Guardians - Authorized Dealer

Interested in becoming a Smith & Wesson American Guardians Authorized Dealer? LEARN MORE



RANGE PROGRAM

Find out which of our firearms is the best fit for your customers! If you have a range and would like to offer firearms for demonstration or rental purposes, please contact your Smith & Wesson District Sales Manager. Your District Sales Manager will advise and assist you with ordering firearms for your range.

Click on the map to find a DSM in your area.

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DIGITAL ASSETS

Running an ad? Have a screen in your store for videos?
Take advantage of our digital content bank. Here you can find our product spec sheets, product images, brand logos and other digital needs.