DEALER ASSETS
Download Spec Sheets, Hi-Resolution Images, Beauty Images, Owners Manuals, and Videos
NEW
Spring Into Savings Promotion - Buy a NEW M&P Shield® Plus, Get a $50 Rebate
Digital assets
NEW
S&W VOLUNTEER SERIES LONG GUNS
VOLUNTEER XV, VOLUNTEER XV OPTICS READY, VOLUNTEER XV PRO, VOLUNTEER XV DMR
NEW
S&W SHIELD SERIES PISTOLS
S&W SHIELD PLUS OPTICS READY
S&W SHIELD PLUS OPTICS READY THUMB SAFETY
S&W SHIELD™ EZ®
S&W SHIELD™ EZ® THUMB SAFETY
NEW
SMITH & WESSON CSX™ PISTOLS
CSX™
SHIELD PISTOLS
SHIELD™ EZ® PISTOLS - NEW Assets for the Holidays
SHIELD™ PLUS PISTOLS - NEW Assets for the Hoildays
PISTOLS
M&P®9 M2.0™ Optics Ready Compact Series
M&P®10mm
M&P®9 M2.0™ OR SPEC SERIES KIT
PERFORMANCE CENTER® M&P®9 SHIELD™ EZ®
M&P®15 PISTOL | M&P®15-22 PISTOL | NEW M&P®15 PISTOL W/ FIXED ARM BRACE
LONG GUNS
M&P®15T II Engraved Limited Edition Series
M&P®12 Bullpup Shotgun
M&P®15T II
M&P®15 14.5" M-LOK SBR
REVOLVERS
PERFORMANCE CENTER® MODEL 19 CARRY COMP®
AMERICAN GUARDIANS


Interested in becoming a Smith & Wesson American Guardians Authorized Dealer? LEARN MORE
S&W ADVANTAGE™ PROGRAM
We are excited to offer this program to all retail dealer sales representatives! This is a point based program per firearms sold (select sku’s only). Sales representatives can redeem for a firearm based on the points earned (select sku’s only).
This program runs for a very short time: Now thru January 31, 2022 start selling and earning now! LEARN MORE
EXCLUSIVE DEALER ACCESS
Join us! Come take advantage of all Smith & Wesson's marketing assets, including product images, lifestyle images, social images, videos and much more! Be listed on our dealer locator and be the first to know about:
- Company News
- New Products
- S&W Programs
- S&W Promotions
ACCESS OUR EXCLUSIVE DEALER ASSETS (SIGN-UP NOW)
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International Dealers & Distributors CLICK HERE |
RANGE PROGRAM
Find out which of our firearms is the best fit for your customers! If you have a range and would like to offer firearms for demonstration or rental purposes, please contact your Smith & Wesson District Sales Manager. Your District Sales Manager will advise and assist you with ordering firearms for your range.
Click on the map to find a DSM in your area.
DIGITAL ASSETS
Running an ad? Have a screen in your store for videos?
Take advantage of our digital content bank. Here you can find our product spec sheets, product images, brand logos and other digital needs.