EXCLUSIVE DEALER ACCESS
Join us! Come take advantage of all Smith & Wesson's marketing assets, including product images, lifestyle images, social images, videos and much more! Be listed on our dealer locator and be the first to know about:
- Company News
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S&W ADVANTAGE™ PROGRAM
We are excited to offer this program to all retail dealer sales representatives! This is a point based program per firearms sold (select sku’s only). Sales representatives can redeem for a firearm based on the points earned (select sku’s only).
This program runs June 20, 2022 through June 19, 2023 start earning and redeeming now! LEARN MORE
AMERICAN GUARDIANS
Interested in becoming a Smith & Wesson American Guardians Authorized Dealer? LEARN MORE
RANGE PROGRAM
Find out which of our firearms is the best fit for your customers! If you have a range and would like to offer firearms for demonstration or rental purposes, please contact your Smith & Wesson District Sales Manager. Your District Sales Manager will advise and assist you with ordering firearms for your range.
Click on the map to find a DSM in your area.
DIGITAL ASSETS
Running an ad? Have a screen in your store for videos?
Take advantage of our digital content bank. Here you can find our product spec sheets, product images, brand logos and other digital needs.